ADVERTISING/CAMPAIGNS

HIJACKER UV FESTIVAL

Michael produced and edited some short promotional ads as part of the first UV Festival’s viral and social networking marketing.

The success of these has led to a longer documentary, coming soon – see here – as well as a follow-up film chronicling Hijacker lads in the run-up to their second, bigger festival.

INNOCENT SMOOTHIES

Recently, Michael has been involved in advertising projects for Innocent Smoothies. In February 2011, he was invited to Innocent’s Mini-Movie Competition launch at Fruit Towers. After an inspirational talk by original Innocent ad director Ben Wheatley, Michael and the other film-makers present were tasked with making the sequel – in one hour!

Michael worked alongside budding film-makers Seb Cowan and Paul Wade and journalist Vernon Ward to produce an ad in the theme they were given – ‘car chase’. They came up with this.

The ad was technically the first award-winning film AFTER the Oscars! It won the award for best ad in the first week, for which Michael and the team were awarded a vast amount of smoothies. Michael is still working his way through his case.

The behind-the-scenes video to the Innocent Movie Making workshop is here too – with some of the insporational talk from Ben Wheatley.

CHARITY/AWARENESS-RAISING FILMS

Michael has produced a range of campaigning and awareness-raising films for charities in the UK and Africa – see NGO/Campaign Films for more details.

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